Title (H2) - Short, the name of the event or item, capitalized.
Headline (H3) - A tag line, slogan, call to action, invitation
Paragraph - About 40-60 works. Explain as clearly as possible (for someone who has little to no knowledge about this content); use keywords without packing too many in. Decide main keyword focus and build out from there. Picture should be clear and hopefully note used on other parts of the website. I can assist you in finding a picture, but having one ready is always welcome and encouraged.