Bill Crim serves as President and CEO of United Way of Salt Lake (UWSL). Most recently, he worked as UWSL's Senior Vice President of Collective Impact and Public Policy. He has worked for over 23 years on issues related to economic opportunity, health care, education and poverty – first as a research fellow for the Coalition on Human Needs in Washington, D.C. and then as a researcher, policy analyst, community organizer, lobbyist, and executive director for Utah Issues.

Bill joined UWSL in 2004 to help in its successful transformation to the Collective Impact business model. He led a team that created and implemented UWSL's public policy strategy, establishing the organization as an influential leader within Utah's local and state policy environment. In 2013, Bill helped facilitate the first “pay for success” transaction for early childhood education, helping make high-quality preschool available to 600 additional low-income children in several communities in Utah.

He has been appointed by Utah’s Governor to serve on the Utah State Health Data Committee, the Utah State Homeless Coordinating Committee, and the Utah Commission on Volunteers, and previously served on the Utah State Workforce Investment Board.

Bill began his career with the Utah Issues Center for Poverty Research and Action, where he served as Executive Director. He graduated Magna Cum Laude from the University of Utah with a Bachelors of Arts in Political Science.